What’s the Candy Industry saying?
At-home eating comes to the fore
As foodservice and retail domains increasingly overlap, consumers can eat what they want, when and where they want it. Consumers can now directly access many specialty products previously only accessible via retail points or entertainment establishments. New Omnichannel Eating takes a variety of forms in sweets and snacks. It includes the availability of branded cinema-style snacks in the home, as well as restaurant-branded snacks offering a range of flavors and formats, already familiar but not previously available for in-home consumption.
COVID-19 boosts demand for immunity-supporting ingredients
In Tune with Immune was another of Innova Market Insights’ Top Trends for 2021, reflecting how immunity and health has become more top-of-mind for consumers, with ongoing anxieties over COVID-19 continuing to be a key focus for the forthcoming year and beyond.
According to Innova’s Consumer Survey 2020, six out of ten global consumers are increasingly looking for food and beverage products that support their immune health, with one in three saying that concerns about immune health increased in 2020 over 2019.
Immunity boosting ingredients will play a significant role for the coming year, with awareness of the antioxidant content and potential immune health benefits of snacks featuring dark chocolate and so-called superfruits, as well as the use of vitamins and zinc in hard candy and gummies.
C J Rudd
CEO Candy Corner Group Ltd
Comments
Post a Comment